Jaguar

Idris Elba London to Berlin

 Renowned actor and aspiring filmmaker Idris Elba embarks on an adventurous 750-mile road trip in the new Jaguar XE, touted as the most fuel-efficient Jaguar to date. Documenting his journey from London to Berlin during winter, Idris tests the fuel economy of Jaguar’s latest sports saloon while experiencing cutting-edge technology and driver aids across four countries.

Project

Idris Elba London-to-Berlin Jaguar XE
Road Trip

End Client

Jaguar

Agency/Production

Shine North

Film Services

NaF+WW Services (NEEDaFIXER)