NaF+BrandFilms
Branded content production and brand films
Bring your brand’s story to the screen. NaF+ works with brands and agencies on brand stories, commercials and hero films for digital campaigns.
Start with the audience, the message and the role of the film. Then discuss the production approach, the markets you need to reach and the versions your campaign needs.
Discuss your brand filmHow to plan your productionBrand films
Give the story a clear purpose
Branded content gives an audience a reason to spend time with a brand through a story, perspective or experience. The right approach depends on what the audience already knows, what they care about and where they will encounter the film.
A brand film might introduce a business, express a point of view or bring a wider campaign idea to life. A tightly specified commercial has a different brief. Decide the film’s job early so the creative and production choices serve the same objective.
Working with brands and agencies
Some projects arrive with an approved script and agency team. Others begin with a business objective and a creative direction still in development. Tell us where you are in the process so we can agree the role NaF+ should play.
Explore CEER’s Driving the Future, with production by NaF+BrandFilms and creative credited to Dentsu, The Creative Cartel and THEM AGAIN. Our project pages identify the collaborators and responsibilities behind the films.
Plan the film and its versions together
A campaign may need a main film, shorter edits, vertical versions and localised assets. Describe where each asset will run and what it needs to do. A social edit may need a different opening or emphasis from the main film.
Language, casting, usage and local approvals can influence filming as well as post-production. Our global campaign planning guide explores the decisions to make before an international shoot.
What shapes the production budget?
Locations, cast, production design, travel, filming requirements, post-production and the number of final assets all affect scope. Specify the intended channels, territories and duration so usage rights can be considered alongside the creative work.
Share a working budget and what it needs to include. A clear scope helps you compare proposals, understand trade-offs and handle changes during production.
Bring us your brief
Include your objective, audience, main message, channels, markets, deliverables, target date and working budget. Add brand guidelines and any approved creative, and identify what is fixed and where you would like input.
You do not need every answer before the first conversation. Bring the idea, the brief or the questions you are still working through.