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Sports video production.

NaF+ produces sports films for brands, sponsors and creative agencies. We plan athlete stories, performance shoots and campaign content, bringing the sporting action and the brand idea into the same production.

Discuss your projectExplore the service

The effort. The moment. The person behind it.

We build sports films around more than a result: the preparation, character and movement that make the story worth watching.

Sport with a story to tell.

Built around your brief.
Shaped for your audience.

Tell us what you have in mind

Athlete stories

We combine interviews, preparation and performance footage to introduce the person behind the sport.

  • Athlete profiles
  • Training stories
  • Interview films

Sponsor campaigns

We produce films that connect the sponsor’s creative idea to the sporting setting and agreed rights.

  • Sponsorship films
  • Brand campaigns
  • Partnership announcements

Performance coverage

We coordinate the camera approach, crew and specialist requirements around the action your film needs.

  • Action sequences
  • Training footage
  • Product-in-use scenes

Campaign versions

We edit the main film and supporting pieces for the channels, audiences and release dates in your brief.

  • Hero films
  • Social cutdowns
  • Event-screen versions

From your first thought
to the final frame.

A clear creative direction.
A production plan to get there.

  1. 01

    Connect sport and story

    We develop the production around your treatment, athlete availability, rights and the action that carries the idea.

  2. 02

    Plan the performance shoot

    We coordinate locations, crew and relevant specialists with the athlete or team, building the schedule around the required coverage.

  3. 03

    Shape the campaign

    We edit for character, movement and message, then deliver the agreed versions through your brand and rights approvals.

A good film starts
with a good conversation.

Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.

Explore our production planning resources

Planning your project

Sports production around the athlete and the brief

We work with brands, agencies and sporting partners on films that connect an audience to the person or performance on screen. Our producers turn the creative idea into a practical plan, accounting for athlete availability, location access and the moments that must be captured. Interview, preparation and action can all belong in the story. We scope the production around what the campaign needs, rather than treating every sports brief as a highlights edit.

Action planned with the right specialists

We coordinate the crew, equipment and relevant sporting or safety specialists around the proposed action. The filming plan addresses camera positions, repeatable sequences and the practical limits of the location and athlete schedule. Your team confirms the rights covering talent, teams, venues and any existing footage. Our portfolio includes production on the NEOM and Mercedes-Benz EQ Formula E campaign and film-services work on other sporting projects, with roles credited individually.

From the main film to sponsor assets

We deliver the campaign film and the agreed supporting versions for social, events, websites or presentations. We plan product shots, sponsor marks and alternative endings before filming so those versions have suitable material. Related services include commercial production, interview production and social media video production. Your proposal identifies creative work, shoot requirements, finishing and usage assumptions.

Your questions, answered.

Can you work around an athlete’s availability?

Yes. We build the filming schedule with the athlete’s representatives or your production team and prioritise the agreed performances, interviews and campaign assets.

Can you use existing match or archive footage?

We can assess and incorporate supplied footage where technical quality and permissions support the brief. Rights clearance and any archive sourcing are defined in the scope.

Do you cover live sporting events?

We assess event filming against the access, coverage and delivery requirements. Edited campaign content and live broadcast coverage are different scopes; this page does not imply a live broadcasting package.

Selected production work.

Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.

Explore our work