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3D animation services.

NaF+ coordinates 3D animation and CGI for product films, brand campaigns and visual sequences. We bring the relevant artists and production specialists together to develop the assets, movement and finished shots your brief needs.

Discuss your projectExplore the service

Give form to the idea.

We connect the creative treatment to the technical work, so models, materials, lighting and movement serve the film you are making.

A clear production for a constructed world.

Built around your brief.
Shaped for your audience.

Tell us what you have in mind

Product visualisation

We coordinate the approved models, materials and camera approach needed to present a product in a designed sequence.

  • Product sequences
  • Detail views
  • Launch visuals

Animated features

We develop sequences that reveal an action, component or process that is difficult to show with a camera alone.

  • Feature explanations
  • Process sequences
  • Cutaway concepts

Campaign CGI

We manage the scoped 3D elements and their relationship with live action, graphics and the wider campaign.

  • CGI shots
  • Designed environments
  • Integrated sequences

Finishing & versions

We coordinate rendering, compositing and the agreed versions with the rest of your film’s finishing workflow.

  • Finished shots
  • Campaign versions
  • Post-production handover

From your first thought
to the final frame.

A clear creative direction.
A production plan to get there.

  1. 01

    Scope the assets and shots

    We review the treatment, references and any supplied models, then define the creation, animation and finishing work.

  2. 02

    Develop and review the scene

    We coordinate the artists and review stages for form, materials, lighting and motion before final rendering.

  3. 03

    Finish the agreed shots

    We manage final renders, compositing and delivery with the editorial or campaign team.

A good film starts
with a good conversation.

Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.

Explore our production planning resources

Planning your project

3D production grounded in the brief

We coordinate 3D animation where a product, process or campaign idea needs a constructed visual approach. Our team works with the relevant CGI artists to identify what must be modelled, adapted, animated and finished. Supplied CAD, design files and reference images are reviewed before they become production assumptions. Your proposal explains the asset and shot work involved, giving you a clear basis for commissioning the sequence.

A review path for form, surface and motion

We organise the work into useful review stages rather than asking you to approve the entire result at once. Depending on the brief, that can include model proportions, material references, lighting tests and animation previews. Your product team checks features and approved representations; your creative team reviews the visual direction. We coordinate those decisions before detailed rendering and final compositing wherever the workflow allows.

CGI within the complete film

We plan how the 3D work connects with editing, filmed footage, sound and campaign versions. If live-action integration is required, we identify capture references and on-set requirements with the relevant specialists before the shoot. The portfolio shown here provides context for NaF+’s wider production work, not an attribution of every CGI shot to an in-house team. Explore visual effects, product video production and animation production.

Your questions, answered.

Can you animate a product before it is manufactured?

We can assess approved design files and references with the relevant 3D specialists. We agree what can be represented accurately and which product details your team must approve before production.

Do supplied CAD files remove the need for modelling?

Not necessarily. We review their format and suitability for the planned animation; preparation, optimisation, materials or additional modelling may still be needed.

Can we receive the 3D source files?

Source assets, models and editable scenes are separate deliverables to agree in the scope. Third-party assets, licences and the production workflow can affect what may be handed over.

Selected production work.

Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.

Explore our work