Product visualisation
We coordinate the approved models, materials and camera approach needed to present a product in a designed sequence.
- Product sequences
- Detail views
- Launch visuals
NaF+ coordinates 3D animation and CGI for product films, brand campaigns and visual sequences. We bring the relevant artists and production specialists together to develop the assets, movement and finished shots your brief needs.
Discuss your projectExplore the serviceWe connect the creative treatment to the technical work, so models, materials, lighting and movement serve the film you are making.
Built around your brief.
Shaped for your audience.
A clear creative direction.
A production plan to get there.
We review the treatment, references and any supplied models, then define the creation, animation and finishing work.
We coordinate the artists and review stages for form, materials, lighting and motion before final rendering.
We manage final renders, compositing and delivery with the editorial or campaign team.
Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.
Explore our production planning resourcesWe coordinate 3D animation where a product, process or campaign idea needs a constructed visual approach. Our team works with the relevant CGI artists to identify what must be modelled, adapted, animated and finished. Supplied CAD, design files and reference images are reviewed before they become production assumptions. Your proposal explains the asset and shot work involved, giving you a clear basis for commissioning the sequence.
We organise the work into useful review stages rather than asking you to approve the entire result at once. Depending on the brief, that can include model proportions, material references, lighting tests and animation previews. Your product team checks features and approved representations; your creative team reviews the visual direction. We coordinate those decisions before detailed rendering and final compositing wherever the workflow allows.
We plan how the 3D work connects with editing, filmed footage, sound and campaign versions. If live-action integration is required, we identify capture references and on-set requirements with the relevant specialists before the shoot. The portfolio shown here provides context for NaF+’s wider production work, not an attribution of every CGI shot to an in-house team. Explore visual effects, product video production and animation production.
We can assess approved design files and references with the relevant 3D specialists. We agree what can be represented accurately and which product details your team must approve before production.
Not necessarily. We review their format and suitability for the planned animation; preparation, optimisation, materials or additional modelling may still be needed.
Source assets, models and editable scenes are separate deliverables to agree in the scope. Third-party assets, licences and the production workflow can affect what may be handed over.
Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.
Explore our work
A launch campaign for CEER, produced by NaF+BrandFilms with creative by Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors.
Creative: Dentsu + The Creative Cartel + THEM AGAINProduction: NaF+BrandFilmsDirectors / Editors: G&L

The main film for Saudi Arabia’s EXPO 2030 candidacy presentation in Paris. NaF+BrandFilms is credited for production and THEM AGAIN for creative.
Creative: THEM AGAINProduction: NaF+BrandFilms