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Driving The Future

Ceer

Still from Driving The Future

Driving the Future is a launch campaign for CEER, the Saudi electric vehicle brand. NaF+BrandFilms is credited for production, with creative by Dentsu, The Creative Cartel and THEM AGAIN.

A launch film for CEER

Driving the Future introduces CEER through a commercial launch campaign. Watch the film above to explore its visual approach, then see the team credits below. The project sits within the NaF+BrandFilms portfolio, alongside work for other brands and agencies.

The production team and creative partners

NaF+BrandFilms is credited for production. The creative credit brings together Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors, Marc Karam as director of photography, and Sofia Panayiotaki as executive producer.

These roles describe the collaboration behind this film. For your own commission, identifying the creative partners, production responsibilities and final approvers is an early part of building a clear brief.

Planning a commercial launch of your own

Start with the audience, the message the launch needs to communicate and the markets where the film will appear. Share the creative material already in place, the launch date and the required versions so the production scope can be discussed together.

Explore our commercial video production service, use the free production planning resources or talk to NaF+ about your launch film.

Project
Launch campaign for Ceer
End Client
Ceer
Creative
Dentsu + The Creative Cartel + THEM AGAIN
Production
NaF+BrandFilms
DOP
Marc Karam
Directors / Editors
G&L
Executive Producer
Sofia Panayiotaki