Make room for a better production plan.
Free video production resources for the decisions that come before the shoot. Build the brief, clarify the budget and agree what gets delivered.
Find your starting pointWrite the brief.
Turn an idea into a shared set of decisions: audience, message, creative direction, markets, budget and approvals. Use the guide for examples, then adapt the template to your project.
- Read the video brief guide
- Download the brief template (Excel)73 fields · Two formatted sheets · No signup
Define the budget.
Compare like-for-like scope before comparing totals. Record the assumptions behind pre-production, shoot days, post-production and usage, then separate confirmed quotes from open questions.
- Understand video production costs
- Download the budget worksheet (Excel)Blank estimate fields · One currency per sheet · No rates or automatic calculations
Agree the final files.
Give every required version a row. Record the placement, length, aspect ratio, language, captions, owner and approval date. Confirm technical specifications with the recipient before finishing.
- Download the delivery matrix (Excel)Illustrative example plus blank rows · Replace the example with your campaign requirements
- Plan production across multiple markets
Plan for the market.
Start with the context your film needs to respect. These guides help you frame the questions for your production team.