Product video production.

NaF+ produces product videos that introduce what you make and show why it matters. We create launch films, demonstrations and campaign content for physical products and digital services, handling the production from the creative approach through the finished edit.

Your product gives us the starting point: a useful feature, a distinctive design or a different way of doing something. We turn that into a story built for your target audience. A launch film can establish the world around the product; a demonstration can make an action or feature clear. Our team develops the treatment, organises the shoot and brings the footage, graphics and sound together in post-production.

Our launch work includes production by NaF+BrandFilms on CEER’s campaign. For Introducing Google Trips, Across the Pond holds the agency/production credit and NaF+WWServices (NEEDaFIXER) provided film services. Explore both projects above for the films and full credits.

We create product videos for the moments when customers discover, consider and use your product. Your website, advertising, retail, event and social placements inform the creative approach. We work with your marketing team to understand where each film fits in the sales process and what potential customers need to see.

Our product video production service includes:

• Product launch films: we introduce the product and its purpose through a developed creative idea and a distinctive visual treatment.
• Demonstration films: we film clear sequences that show customers how an action or feature works.
• Lifestyle and campaign films: we bring the product into a setting, performance or story that helps people picture it in their lives.
• Feature edits: we produce focused pieces around individual, approved benefits or functions.
• Digital product introductions: we combine people, environments and approved screen content to explain the experience.

For paid advertising, we connect this work with our commercial production service. We also create social video versions, planning the shorter edits alongside the main product film so the shoot captures what each channel needs.

We turn the approved treatment into a practical shooting plan. Our production team coordinates settings, lighting, crew and equipment around the product, its availability and the action we need to capture. We work with your product specialists to confirm the sample, finish, branding and details that will appear on screen.

For physical products, we plan handling, preparation and demonstrations before the shoot. Reflective surfaces, fine detail or movement receive the lighting and camera approach they need. We use close-ups to highlight features and wider sequences to show the product in use. Where a material or movement needs testing, we include test shoots in the agreed scope.

For digital products, we work from your approved interface and user journey. We coordinate the screen capture or demonstration material with your team, including any sample data and approval requirements. If the interface is still developing, we account for those updates in the schedule.

Concept development and production planning happen together. You get a shot list and schedule built around the scenes that matter to the product, with the practical requirements addressed before filming begins.

We edit your product footage into the main film and the agreed supporting versions. Our post-production service brings video editing, colour, graphics and sound together, while your team reviews product names, features and on-screen claims for accuracy.

We produce the shorter edits, aspect ratios and language versions included in your scope, with separate detail sequences where required. If your campaign needs stills or animation alongside filmed content, we include the appropriate specialists and deliverables in the production proposal.

Your final files are prepared for the agreed website, retail, event, paid media or social placements. We confirm delivery specifications with the receiving team and organise the handover so each asset has a clear destination.

We build the quote around your product, creative treatment and delivery list. The number of products, setups, shoot days and locations shapes the production, alongside talent, art direction, specialist equipment, animation and finishing.

Our proposal identifies the included work and any optional assets, giving you a clear basis for choosing the production approach. We work with your budget, launch date and product availability to focus the effort where it matters most. The production resources include budget and delivery templates, and our team will help turn your initial brief into a defined scope.

Yes. We plan around your product availability, access and confidentiality requirements. Before filming, we agree which approved sample or representation will appear and who on your team will sign off the details.

Yes. We develop a creative approach that connects the range, then plan the individual coverage each product needs. Where your campaign requires separate product edits, we include them in the shoot and post-production scope.

Yes. We bring the relevant specialists into the production and build those elements into the creative treatment. Your existing design assets and the information the film needs to explain guide the approach we propose.

A product description, audience, intended placements, launch date and working budget are useful starting points. References, brand guidelines and sample availability help us prepare a production approach. You do not need a completed treatment before speaking to our team.