Production planning
We break the treatment into the scenes, resources and production responsibilities needed to deliver it.
- Production breakdowns
- Scope development
- Planning coordination
NaF+ turns creative treatments into practical production plans. We coordinate budgeting, scheduling, casting, locations, crew and technical preparation so your film has a clear route to the shoot.
Discuss your projectExplore the serviceWe connect the creative decisions to the people, time and resources behind them, giving your production a defined scope and a team ready to film.
Built around your brief.
Shaped for your audience.
A clear creative direction.
A production plan to get there.
We work through the creative, deliverables and fixed requirements, identifying the decisions and resources the production needs.
We coordinate budget, schedule, casting, locations and technical requirements with the relevant collaborators.
We confirm the agreed arrangements and hand the production information to the people responsible for filming.
Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.
Explore our production planning resourcesWe provide pre-production services for brands, agencies and production teams that need a practical route from treatment to shoot. Our producers assess the scenes, deliverables and creative requirements, then identify the casting, locations, departments and equipment involved. We work with the people responsible for the creative direction so the plan supports the idea rather than quietly changing it. Open decisions and assumptions are made visible in the scope.
We build the estimate and schedule around the same production breakdown. Shoot days, preparation, travel, specialist requirements and post-production dependencies influence one another, so we coordinate them together. We help your team understand the practical choices within the budget and identify where a change affects the plan. Supplier availability, location access and contributor commitments are checked before they become confirmed production arrangements.
We coordinate the agreed casting, location and technical preparation and bring department requirements into the production information. Your proposal defines the planning deliverables and the point at which our role continues into filming or hands over to another team. Full production can be commissioned through commercial video production; individual requirements can use location scouting and film crew hire. A planning assignment does not imply that unapproved supplier costs have been booked.
Yes. We translate the treatment into the production breakdown, budget, schedule and resource requirements, coordinating decisions with your agency and producer.
We can define a separate preparation scope and its deliverables. Any later production booking, supplier commitment or filming work is confirmed through the project agreement.
Yes. We develop the production approach around your priorities and working budget, explaining the scope choices and practical implications before the shoot is committed.
Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.
Explore our work
A launch campaign for CEER, produced by NaF+BrandFilms with creative by Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors.
Creative: Dentsu + The Creative Cartel + THEM AGAINProduction: NaF+BrandFilmsDirectors / Editors: G&L

The main film for Saudi Arabia’s EXPO 2030 candidacy presentation in Paris. NaF+BrandFilms is credited for production and THEM AGAIN for creative.
Creative: THEM AGAINProduction: NaF+BrandFilms