Campaign editing
We shape commercial and brand footage into a film with a deliberate opening, narrative and ending.
- Brand film edits
- Commercial editing
- Campaign cutdowns
NaF+ edits footage into finished films for brands, agencies and production teams. We develop the editorial structure, shape the pace and manage review through to the agreed final versions.
Discuss your projectExplore the serviceWe look for the performance, sequence and rhythm that make your material work as a film, then build the edit around what the audience needs to see and feel.
Built around your brief.
Shaped for your audience.
A clear creative direction.
A production plan to get there.
We assess your footage, sound, assets and brief, then agree the editorial approach, scope and review schedule.
We assemble the film, develop its structure and pace, and work through consolidated creative and factual feedback.
We complete the agreed edits and coordinate the handover into finishing or delivery with the relevant team.
Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.
Explore our production planning resourcesWe provide video editing services for footage from NaF+ productions and shoots managed by other teams. Our first step is to review what is available and understand the film you need. We consider the coverage, performances, sound and supporting assets before proposing the editorial work. The approach follows the material: an interview-led film, a product demonstration and a campaign performance each need a different structure and rhythm.
We agree the stages at which your team reviews the film, from the initial structure to detailed picture changes. Consolidated feedback helps us understand the decisions and maintain a coherent edit. We identify any missing footage, unresolved claims or rights questions that affect the sequence. Temporary music and graphics are marked as working material where relevant, so the approved direction can move into finishing with clear responsibilities.
Your editing scope can include the main film, cutdowns and different format versions. We coordinate the handover to colour, sound and visual-effects specialists when those stages are part of the project. Editable project files and source media are separate handover items to agree before work starts. Explore colour grading, sound design and our broader post-production service for the finishing work.
Yes. We assess the source files, audio, supporting assets and permissions, then define the edit we can deliver. Any material gaps or technical limitations are identified before the scope is confirmed.
We agree review stages and included revisions in the proposal, with a named route for consolidated feedback. Material changes to the brief or additional versions are scoped as they arise.
Finished films are the standard deliverables defined in the scope. Editable projects, source media and third-party assets need a separate handover agreement because licences and storage responsibilities can affect their use.
Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.
Explore our work
A Hokkaido destination film for JNTO, produced by NaF+BrandFilms. G&L directed, filmed and edited; Jithu Appu graded the film and Karin Sugiura handled sound mixing and mastering.
Production: NaF+BrandFilmsDirector, DOP & Editors: G&LSound Mixing & Mastering: Karin SugiuraColourist: Jithu Appu

A launch campaign for CEER, produced by NaF+BrandFilms with creative by Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors.
Creative: Dentsu + The Creative Cartel + THEM AGAINProduction: NaF+BrandFilmsDirectors / Editors: G&L