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Automotive video production.

NaF+ produces automotive films for vehicle launches, brand campaigns and partnerships. We bring the vehicle, location, performance and post-production requirements together around your creative treatment.

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Design you can feel. Movement with purpose.

We create a visual story around the vehicle’s character, combining design detail, controlled performance and the world your brand wants to introduce.

Give the vehicle its moment.

Built around your brief.
Shaped for your audience.

Tell us what you have in mind

Launch films

We produce the reveal and campaign story around your approved vehicle, design direction and launch requirements.

  • Vehicle reveals
  • Launch campaigns
  • Brand films

Design & feature coverage

We plan interior, exterior and detail sequences around the specific features approved for the film.

  • Design details
  • Interior sequences
  • Feature edits

Driving sequences

We coordinate proposed driving shots with the appropriate locations, permissions, crew and specialist support.

  • Controlled driving footage
  • Location sequences
  • Specialist coordination

Campaign delivery

We edit and finish the agreed launch, social and event versions, with vehicle and brand checks built into review.

  • Main campaign film
  • Launch-screen edits
  • Social versions

From your first thought
to the final frame.

A clear creative direction.
A production plan to get there.

  1. 01

    Plan around the vehicle

    We review the treatment, model availability and approved representations, then develop the locations, setups and production scope.

  2. 02

    Coordinate the shoot

    We organise the crew, vehicle preparation and relevant specialists around the design and performance coverage required.

  3. 03

    Finish the campaign

    We manage editing, grading, graphics and scoped visual effects, taking vehicle accuracy and brand feedback through delivery.

A good film starts
with a good conversation.

Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.

Explore our production planning resources

Planning your project

An automotive production built around your launch

We develop automotive films with brands, agencies and production partners, turning a creative treatment into a plan for the vehicle and the campaign. Availability, preparation, handling and approved specifications inform the schedule from the start. Our producers coordinate the locations, crew and supporting disciplines needed for the proposed imagery. The aim is a coherent film in which the vehicle’s design and character serve the wider brand idea.

Detail and movement in a coordinated shoot

We plan static details, interiors and driving material as distinct production requirements. Reflections, surfaces, camera positions and the action itself need the right technical approach. Where driving sequences require controlled environments, specialist drivers, rigging or additional assessment, we identify those requirements and collaborators in the scope. We do not assume unrestricted access to public roads or promise approvals that belong to location owners and authorities.

Launch assets with accurate product representation

Our production portfolio includes CEER’s Driving the Future launch and the NEOM and Mercedes-Benz EQ Formula E sponsorship campaign. We work through the approved product details and representations with your team before finishing the final files. Your proposal identifies filming, specialist support, post-production and versions. Explore product demonstrations, 3D animation and commercial production for related requirements.

Your questions, answered.

Can you film an unreleased vehicle?

We coordinate the production around the access, confidentiality and approved representation agreed with your team. Sample availability and handling requirements are established before the shoot.

Do you arrange specialist driving support?

We coordinate the relevant specialists and location requirements for the proposed sequence as part of the agreed scope. The precise approach depends on the action, vehicle and location.

Can you combine vehicle footage with CGI?

Yes. We scope the required CGI and visual effects with the relevant specialists, coordinate approved reference material and build review points around vehicle accuracy.

Selected production work.

Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.

Explore our work