Launch films
We produce the reveal and campaign story around your approved vehicle, design direction and launch requirements.
- Vehicle reveals
- Launch campaigns
- Brand films
NaF+ produces automotive films for vehicle launches, brand campaigns and partnerships. We bring the vehicle, location, performance and post-production requirements together around your creative treatment.
Discuss your projectExplore the serviceWe create a visual story around the vehicle’s character, combining design detail, controlled performance and the world your brand wants to introduce.
Built around your brief.
Shaped for your audience.
A clear creative direction.
A production plan to get there.
We review the treatment, model availability and approved representations, then develop the locations, setups and production scope.
We organise the crew, vehicle preparation and relevant specialists around the design and performance coverage required.
We manage editing, grading, graphics and scoped visual effects, taking vehicle accuracy and brand feedback through delivery.
Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.
Explore our production planning resourcesWe develop automotive films with brands, agencies and production partners, turning a creative treatment into a plan for the vehicle and the campaign. Availability, preparation, handling and approved specifications inform the schedule from the start. Our producers coordinate the locations, crew and supporting disciplines needed for the proposed imagery. The aim is a coherent film in which the vehicle’s design and character serve the wider brand idea.
We plan static details, interiors and driving material as distinct production requirements. Reflections, surfaces, camera positions and the action itself need the right technical approach. Where driving sequences require controlled environments, specialist drivers, rigging or additional assessment, we identify those requirements and collaborators in the scope. We do not assume unrestricted access to public roads or promise approvals that belong to location owners and authorities.
Our production portfolio includes CEER’s Driving the Future launch and the NEOM and Mercedes-Benz EQ Formula E sponsorship campaign. We work through the approved product details and representations with your team before finishing the final files. Your proposal identifies filming, specialist support, post-production and versions. Explore product demonstrations, 3D animation and commercial production for related requirements.
We coordinate the production around the access, confidentiality and approved representation agreed with your team. Sample availability and handling requirements are established before the shoot.
We coordinate the relevant specialists and location requirements for the proposed sequence as part of the agreed scope. The precise approach depends on the action, vehicle and location.
Yes. We scope the required CGI and visual effects with the relevant specialists, coordinate approved reference material and build review points around vehicle accuracy.
Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.
Explore our work
A launch campaign for CEER, produced by NaF+BrandFilms with creative by Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors.
Creative: Dentsu + The Creative Cartel + THEM AGAINProduction: NaF+BrandFilmsDirectors / Editors: G&L

The NEOM and Mercedes-Benz EQ Formula E sponsorship announcement campaign, produced by NaF+BrandFilms with creative by THEM AGAIN.
Creative: THEM AGAINProduction: NaF+BrandFilms