Animated explainers
We develop scripts and visual sequences that make a product, service or process easier to understand.
- Service explainers
- Product introductions
- Process films
NaF+ produces animated films and sequences for brands and agencies, coordinating the designers, animators and sound specialists around your brief. We manage the creative development and production through to the agreed final film.
Discuss your projectExplore the serviceWe choose the visual approach around the story: a clear explanation, a designed world or an animated sequence that connects with filmed material.
Built around your brief.
Shaped for your audience.
A clear creative direction.
A production plan to get there.
We work through the message, audience and visual references, then define the animation style and production scope.
We coordinate storyboards, design frames and the relevant animation specialists, with review points before detailed production.
We bring animation, voice, music and sound together, then finish the agreed versions and delivery files.
Our team turns your idea, audience and deadline into a clear production approach. We’ll develop the scope and coordinate the work, from the first conversation to delivery.
Explore our production planning resourcesWe manage animation production for brands and agencies that need a film or sequence beyond what can be captured directly on set. Our team develops the script and creative approach with you, then brings together the relevant design, animation and audio collaborators. The style follows the subject and audience, from a restrained graphic explanation to a more detailed visual treatment. We identify the specialist disciplines needed in the proposal.
We use scripts, storyboards and design frames to make the direction reviewable before detailed animation. Your team can assess the message, visual language and sequence while changes are still practical. We coordinate feedback and approvals through the agreed stages, then take the approved material into animation. If the brief includes live action, we plan the filming and reference requirements alongside the graphic work so the elements fit together.
Animation proposals account for the duration, style, number of scenes, asset creation and review stages. Voice-over, music, sound and additional versions are included where commissioned. We agree how finished films and any editable assets will be handed over, including licence considerations. For a specific visual requirement, explore 3D animation or motion graphics; for a product explanation, see explainer videos.
We scope the appropriate 2D, 3D or mixed-media approach with the relevant animation specialists. The proposal identifies the style, assets and production work included.
We review supplied assets for suitability, format and permissions, then identify the adaptation or new work needed for the animation brief.
We agree review points for the script, visual direction and production stages. Early approval of the story and design helps the detailed animation work progress on a clear basis.
Explore selected NaF+ productions and film-services assignments, with the collaborators and our roles credited below.
Explore our work
A launch campaign for CEER, produced by NaF+BrandFilms with creative by Dentsu, The Creative Cartel and THEM AGAIN. G&L are credited as directors and editors.
Creative: Dentsu + The Creative Cartel + THEM AGAINProduction: NaF+BrandFilmsDirectors / Editors: G&L

The main film for Saudi Arabia’s EXPO 2030 candidacy presentation in Paris. NaF+BrandFilms is credited for production and THEM AGAIN for creative.
Creative: THEM AGAINProduction: NaF+BrandFilms