Häagen-Dazs – Don’t Hold Back

Building on their ‘Don’t Hold Back’ global campaign, highlighting extraordinary women living in the Middle East, who embodied the pioneering ‘don’t hold back’ spirit of co-founder Rose Mattus, Häagen-Dazs wanted to rename iconic ice cream products in the UAE to honour influential women. The brand entrusted PRM+NaF+THEM AGAIN with the creation of a dedicated UAE-led activation designed for global impact in celebration of International Women’s Day.